United in Blue Campaign
As the Creative Producer for "United in Blue," a campaign video for Fight Colorectal Cancer, I led the concept development to raise awareness and unite survivors, caregivers, advocates, and medical professionals. My creative vision centered on community and solidarity, utilizing powerful imagery and bold blue themes to symbolize colorectal cancer awareness. I guided the team through pre-production, production, and post-production to ensure the visual and emotional tone resonated with diverse audiences. We crafted dynamic, interwoven narratives that showcased individual stories and collective strength, culminating in a strong call to action for viewers to get involved. The final video successfully delivered a powerful message of unity, inspiring viewers to take action and enhancing engagement with Fight CRC's mission.
Scheduling/Story Development/Crew Hiring/Assistant Editor/Assistant Director
