Brand Ambassador Series
Each year Fight CRC selects brand ambassadors to represent the organization and its mission. Changing up the traditional single subject setting, I implemented a new round-table structure. By allowing ambassadors to share the spotlight with fellow survivors we cultivate more authentic stories and maximize scheduling efficiency. This allows us to double the impact of the stories while capturing them in half of the time.
Scheduling/Location Booking/Crew Hiring/Assistant Editor/Assistant Director
Transformed the Ambassador stories series through strategy that solved production constraints while fostering more authentic content. By moving interviews from single subjects to group conversations, survivors sharing the spotlight while sharing their experiences provided the comfort needed to share a less scripted recount of their stories. The connection our team was able to capture twice the amount of content in half the time.