Re-brand Video Series
After leading the organization through a re-brand, I developed a fresh storytelling atheistic to match. Video content was created to shift focus to the community the organization serves and highlight the individuals that Fight CRC represents. While the gritty color pallet represents challenges faced by cancer patients, the message always maintains a sense of hope.
Our goal was to create a series of updated videos to serve as cornerstone content for each major initiative of Fight CRC. This is the first video I produced in the series.
Our goal was to create a series of updated videos to serve as cornerstone content for each major initiative of Fight CRC. This is the first video I produced in the series.
Scheduling/Story Development/Location Booking/Crew Hiring/Assistant Director
I developed a rebranded style for Fight CRC cornerstone content. Taking visual cues from military recruitment as and sports media we achieved an aesthetic that better represents the grit-filled battle faced by a cancer patients, while never losing the message of Hope.
Producing/Scheduling/Pre-Production Planning/Creative Vision & Oversight
Producing/Scheduling/Pre-Production Planning/Creative Vision & Oversight